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1 joint support plan
JSP, joint support planEnglish-Russian dictionary of planing, cross-planing and slotting machines > joint support plan
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2 joint support plan
Военный термин: план взаимного МТО, план взаимного обеспечения -
3 joint support plan
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4 joint logistics support plan
JLSP, joint logistics support planEnglish-Russian dictionary of planing, cross-planing and slotting machines > joint logistics support plan
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5 joint logistics support plan
Военный термин: общий план тылового обеспеченияУниверсальный англо-русский словарь > joint logistics support plan
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6 plan
план; замысел; порядок; система; плановая таблица; планировать; организовыватьlogistical capability plan, fiscal year — план возможностей тылового обеспечения на финансовый год
— air plan— CAS plan— CBR plan— chemical operations plan— contingency operations plan— contingent operations plan— day plan— logistical plan— net plan— war plan -
7 JSP
1) Компьютерная техника: Jackson's Structured Programming2) Военный термин: Joint Service Program, Joint Staff Planners, jacketed soft point, joint support plan3) Техника: Josephson signal processor4) Грубое выражение: Just Shitty Players5) Телекоммуникации: JSP-страницы6) Сокращение: Japan Socialist Party, Joint Services Publication7) Университет: Jewish Student Projects8) Вычислительная техника: Jackson Structured Programming (JSD), Java Server Pages (Java, Sun, JSP), java server pages9) Сахалин Р: Job Safety Plan10) Расширение файла: Java Server Page11) Чат: Just Stay Put -
8 JSP
JSP, jacketed soft point (projectile)————————JSP, Joint Staff Planners————————JSP, joint support planEnglish-Russian dictionary of planing, cross-planing and slotting machines > JSP
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9 JLSP
Военный термин: Joint Logistics Steering Panel, joint logistics support plan -
10 JLSP
JLSP, joint logistics support planEnglish-Russian dictionary of planing, cross-planing and slotting machines > JLSP
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11 system
система; комплекс; средство; способ; метод; сеть (напр. дорог) ;aiming-navigation system (analog, digital) — прицельно-навигационная система (аналоговая, цифровая)
air observation, acquisition and fire control system — (бортовая) система воздушной разведки, засечки целей и управления огнем
air support aircraft ECM (equipment) system — (бортовая) система РЭП для самолетов авиационной поддержки
airborne (ground) target acquisition and illumination laser system — ав. бортовая лазерная система обнаружения и подсветки (наземных) целей
airborne (ground) targeting and laser designator system — ав. бортовая лазерная система обнаружения и целеуказания (наземных целей)
airborne laser illumination, ranging and tracking system — ав. бортовая система лазерной подсветки, определения дальности и сопровождения цели
artillery (nuclear) delivery system — артиллерийская система доставки (ядерного) боеприпаса (к цели)
C2 system — система оперативного управления; система руководства и управления
C3 system — система руководства, управления и связи; система оперативного управления и связи
channel and message switching (automatic) communications system — АСС с коммутацией каналов и сообщений
country-fair type rotation system (of instruction) — метод одновременного обучения [опроса] нескольких учебных групп (переходящих от одного объекта изучения к другому)
dual-capable (conventional/nuclear) weapon delivery system — система доставки (обычного или ядерного) боеприпаса к цели
electromagnetic emitters identification, location and suppression system — система обнаружения, опознавания и подавления источников электромагнитных излучений [излучающих РЭС]
field antimissile (missile) system — полевой [войсковой] ПРК
fire-on-the-move (air defense) gun system — подвижный зенитный артиллерийский комплекс для стрельбы в движении [на ходу]
fluidic (missile) control system — ркт. гидравлическая [струйная] система управления полетом
forward (area) air defense system — система ПВО передового района; ЗРК для войсковой ПВО передового района
graduated (availability) operational readiness system — Бр. система поэтапной боевой готовности (частей и соединений)
high-resolution satellite IR detection, tracking and targeting system — спутниковая система с ИК аппаратурой высокой разрешающей способности для обнаружения, сопровождения целей и наведения средств поражения
ICBM (alarm and) early warning satellite system — спутниковая система обнаружения пусков МБР и раннего предупреждения (средств ПРО)
information storage, tracking and retrieval system — система накопления, хранения и поиска информации
instantaneous grenade launcher (armored vehicle) smoke system — гранатомет (БМ) для быстрой постановки дымовой завесы
Precision Location [Locator] (and) Strike system — высокоточная система обеспечения обнаружения и поражения целей; высокоточный разведывательно-ударный комплекс
rapid deceleration (parachute) delivery system — парашютная система выброски грузов с быстрым торможением
real time, high-resolution reconnaissance satellite system — спутниковая разведывательная система с высокой разрешающей способностью аппаратуры и передачей информации в реальном масштабе времени
received signal-oriented (output) jamming signal power-adjusting ECM system — система РЭП с автоматическим регулированием уровня помех в зависимости от мощности принимаемого сигнала
sea-based nuclear (weapon) delivery system — система морского базирования доставки ядерного боеприпаса к цели
small surface-to-air ship self-defense (missile) system — ЗРК ближнего действия для самообороны корабля
Status Control, Alerting and Reporting system — система оповещения, контроля и уточнения состояния [боевой готовности] сил и средств
surface missile (weapon) system — наземный [корабельный] РК
target acquisition, rapid designation and precise aiming system — комплекс аппаратуры обнаружения цели, быстрого целеуказания и точного прицеливания
— ABM defense system— antimissile missile system— central weapon system— countersurprise military system— laser surveying system— tank weapon system— vertical launching system— weapons system -
12 pension
I 1. сущ.страх., эк. тр. пенсия, пенсионное пособие (регулярные денежные выплаты лицам, достигшим определенного возраста, инвалидам, а также лицам, утратившим кормильца; могут осуществляться из государственных или частных пенсионных фондов)ATTRIBUTES:
pension [pensions\] system — пенсионная система
COMBS:
grant [award\] of pension — назначение пенсии
pension entitlement, entitlement to a pension — право на пенсию, право на получение пенсии
pension payment — пенсионный платеж; выплата пенсии
pension of $20000, $20000 pension — пенсия в размере $20000
to receive [to draw\] a pension — получать пенсию
to grant a pension (to smb.) — назначить пенсию (кому-л.)
to give (smb.) a pension — дать (кому-л.) пенсию
to qualify for [to be entitled to\] a pension — иметь право на пенсию
to retire on a pension — уйти [выйти\] на пенсию
The police pension scheme entitles officers to retire on full pension after 30 years service. — Полицейская пенсионная система наделяет полицейских правом после 30 лет службы выйти в отставку с получением полной пенсии.
He retired from the force with a disability pension. — Он уволился из вооруженных сил с получением права на пенсию по инвалидности.
to pay a pension — выплачивать [платить\] пенсию
Syn:See:30-and-out pension, actuarially reduced pension, additional pension, age pension, alternatively secured pension, basic pension, bridging pension, company pension, contributory pension, corporate pension, disability pension, disability support pension, disablement pension, double orphan pension, employer pension, funded pension, future service pension, government pension, graduated pension, group pension, group personal pension, guaranteed minimum pension, incapacity pension, income support pension, individual pension, joint pension, joint-life pension, life pension, long service pension, military pension, non-contributory pension, occupational pension, old age pension, Old Age Security pension, partner service pension, past service pension, personal pension, portable pension, prior service pension, private pension, retirement pension, salary-related pension, self-employed pension, service pension, simplified employee pension, single pension, single-life pension, stakeholder pension, state pension, supplementary pension, thirty-and-out pension, top-hat pension, unfunded pension, veteran's pension, war disablement pension, war pension, widower's pension, widow's pension, pension account, pension actuary, pension A-Day, pension administrator, pension adviser, pension age, pension annuity, pension benefit, pension bomb, pension bonus, pension business, pension company, pension consultant, pension consulting, pension contribution, pension cost, pension credit, pension debit, pension equity plan, pension expenses, pension fund, pension income, pension insurance, pension law, pension lawyer, pension loan, pension management, pension manager, pension market, pension mortgage, pension mutual fund, pension obligation bond, pension parachute, pension partner, pension plan, pension planning, pension portability, pension product, pension professional, pension provider, pension reversion, pension rollover, pension savings, pension obligation bond, superannuation 1) Department for Work and Pensions, Pension and Welfare Benefits Administration, State Earnings-Related Pension Scheme, pensionable, pensioner 1), dearness allowance2. гл.страх., эк. тр. увольнять [отправлять\] на пенсию [в отставку\] ( с предлогом off); назначать пенсиюIn 1854, he was pensioned off from public service. — В 1854 г. он был уволен с государственной службы на пенсию.
to pension smb. off — отправить [уволить\] кого-л. на пенсию
Though they had a competent but elderly manager, they pensioned him off and started fresh, on their own. — Хотя у них был компетентный, но пожилой управляющий, они отправили его на пенсию и начали все заново, полагаясь только на себя.
See:II сущ.общ. пансион; пансионат (вид дома отдыха или гостиницы, в котором за фиксированную плату отдыхающим предоставляется полное содержание)
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пенсия: выплата регулярного дохода человеку, достигшему пенсионного возраста и имеющему право на частное или государственное пенсионное обеспечение за предшествующий период работы; см. funded pension; unfunded pension-* * *. . Словарь экономических терминов .* * *установленная сумма, регулярно выплачиваемая получателю по достижении им определенного возраста или вследствие прекращения работы по найму -
13 action
n1) действие, мера, шаг, выступление, акция2) юр. судебное дело; иск3) воен. боевые действия; бой, сражение•to bolster international actions against a country — подкреплять международные меры против какой-л. страны
to bring into action — 1) бросать / вводить в бой 2) приводить в действие
to bring legal action against smb — возбуждать дело против кого-л.; подавать в суд на кого-л.
to call off one's industrial action — отменять забастовку
to carry out terrorist actions — осуществлять террористические акты / акты террора
to condemn smb's actions — осуждать чьи-л. действия / шаги
to connive at aggressive actions — попустительствовать агрессивным действиям, закрывать глаза на агрессивные действия
to contemplate actions — намечать меры / шаги
to dismiss an action — прекращать / закрывать дело
to fight a rearguard action — 1) воен. вести арьергардные бои 2) делать последние попытки отстоять свою позицию
to initiate action(s) — начинать действие, приступать к действиям
to invalidate actions — аннулировать / лишать юридической силы какие-л. действия / меры / шаги
to lift an action — отменять какую-л. акцию / меру
to plan further actions — планировать дальнейшие акции / шаги
to pledge to take actions — обязываться предпринять меры / шаги
to preclude any actions — предотвращать / исключать любые действия
to prevent smb's actions — пресекать чьи-л. действия
to refrain from any actions — воздерживаться от каких-л. действий
to spark off the latest wave of legislative action — служить толчком к последней волне законодательной активности
to support smb's actions — поддерживать чьи-л. действия
to take actions against smb (on smth) — принимать меры против кого-л.
to take legal action against smb — подавать в суд на кого-л.; привлекать кого-л. к судебной ответственности; возбуждать дело против кого-л.
to translate smth into a positive action — претворять что-л. в дела
to undermine smb's concerted actions — подрывать чьи-л. согласованные действия
- action against separatismto wink at aggressive actions — попустительствовать агрессивным действиям, закрывать глаза на агрессивные действия
- action against terrorism
- action at law
- action for damages
- Action on Smoking and Health
- actions match one's words
- adventurous actions
- affirmative action
- aggressive actions
- anti-government actions
- anti-monopoly actions
- anti-NATO actions
- anti-racist actions
- anti-war actions
- appropriate actions
- arbitrary police actions
- armed actions
- ASH
- at risk of vindictive actions from smb
- barbarous actions
- brutal actions
- civic action
- civil action
- collective actions
- combined actions
- concerted actions
- congressional actions
- coordinated actions
- coordination of actions
- counter action
- course of action
- court action
- covert actions
- criminal action
- decisive actions
- delaying actions
- deliberate action
- democratic actions
- diplomatic action
- direct action
- disciplinary action against smb
- disciplinary action
- dishonorable action
- disunity of actions
- drastic actions
- effective actions
- efficiency of actions
- emergence actions
- enemy actions
- energetic actions
- enforcement actions
- escalation of military actions
- executive action
- external action - follow-up actions
- formal actions
- friendly action
- full-scale actions
- government actions
- harsh actions
- hasty actions
- heavy-handed actions
- high-handed actions
- holding actions
- illegal actions
- illegitimate actions
- immediate actions
- in action
- indirect action
- injurious actions
- integrated actions
- international actions
- job action
- joint actions
- killed in action
- lawful actions
- lawless actions
- legal action
- legislative actions
- legitimate actions
- limited industrial action
- line of action
- MIA
- militant actions
- military action
- missing in action
- more overt actions
- multilateral actions
- national action
- nationwide action
- nonreversible actions
- nonviolent actions
- one-sided actions
- open action
- overt action against smb
- peace action
- plan of actions
- police actions
- police took no action
- political action
- popular action
- positive actions
- powerful actions
- precipitate actions
- predatory actions
- preventive actions
- prompt actions
- protest action
- provocative action
- punitive action
- radical actions
- rash actions
- rearguard action
- reciprocal actions
- reflex actions
- renunciation of forcible actions
- repressive actions
- resolute actions
- retaliatory actions
- reversible actions
- revolutionary actions
- secondary actions
- separate actions
- social actions
- sordid actions - spontaneous actions
- strike action
- strikers have ended their action
- strong actions
- subversive actions
- sweeping security action
- swift actions
- sympathetic action
- targeted action
- terrorist action
- timely actions
- tit-for-tat action
- tough actions
- treacherous action
- unconstitutional actions
- unilateral actions
- united actions
- unity of actions
- urgent actions
- vigorous actions
- violent actions
- wave of student action -
14 Congress
1) гос. упр., амер. конгресс (орган федеральной системы государственной власти, который разрабатывает законодательство и осуществляет надзор за политикой правительства; состоит из двух палат: сената и палаты представителей)Constitution grants the President the authority to summon the Congress for a special session if circumstances require. — В соответствии с конституцией президент имеет право при необходимости созывать специальную сессию конгресса.
At a joint session of Congress, the President called for support for his plan. — На совместной сессии конгресса президент призвал поддержать его план.
Syn:See:Act of Congress, governmental authority, Senate, House of Representatives, congressional budget, breach of privilege, impoundment resolution, Capitol, powers of Congress, Act of Congress, congressional government, Library of Congress, Congressional Member Organization, congressman, congressional page, Congressional Research Service, concurrent resolution, floor, budget resolution, backdoor financing, bipartisanship, breach of privilege, Congressional Budget Office, impoundment resolution, Althing, parliament, Oireachtas, adjournment, adjournment to a day certain, on-budget expenditure, joint resolution, parliamentarian 2), memorial 3) в), joint committee, lame-duck session, State of the Union, Government Printing Office, legislative system, General Court, General Assembly, congressional immunity2) пол. конгресс (в названиях некоторых общественных организаций, особенно профессиональных союзов и объединений) -
15 table
табель; штаты; таблица; стол; пульт; стенд; сводить в [составлять] таблицуembarkation (and tonnage) table — мор. план погрузки
— aircraft loading table— bombing table— launching table* * *• 1) составлять таблицы; 2) составленный таблицы; 3) представленный на рассмотрение• таблица -
16 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 general
1. n амер. сл. начальство, «отец-командир»2. n общее3. n общие замечания; общие положения; общая частьgeneral architecture — общая архитектура, архитектура зданий
4. n разг. прислуга «за всё»general servant, servant of all work — «прислуга за всё»
5. n церк. глава ордена6. n уст. большинство7. n уст. толпа, чернь, простонародье8. a общий, всеобщийgeneral knowledge — то, что известно всем
9. a широкий; повсеместныйgeneral lay-out — общее расположение, генеральный план
general counter-attack — общая контратака; контрнаступление
general release — кино широкий прокат, выпуск на широкий экран
it is a matter of general anxiety — это беспокоит всех, это предмет всеобщего беспокойства
it is not in the general interest to close railways — закрыть железнодорожное движение противоречит общим интересам
general public, public at large — широкая публика
10. a распространённый; общепринятый, обычныйin general — обычно, вообще, в большинстве случаев
as a general rule — обычно, как правило
the general idea is that … — все считают, что …, существует общее мнение, что …
general creditor — лицо, предоставляющее обычный кредит
in a general way — обычным путем; в общих чертах
as a general thing — обычно, как правило
11. a общий, общего характера, неспециализированный; неспециальныйgeneral dealer — торговец товарами повседневного спроса; хозяин лавки, в которой продаются различные товары
general store — универсальный магазин, неспециализированный магазин
general servant — прислуга «за всё»
general hospital — неспециализированная больница; больница общего типа
general reserve — общий резерв; резерв общего назначения
12. a расплывчатый, неточный, общийif you go in the general direction of the church … — видите церковь? Если вы будете держаться этого направления …
13. a главный, генеральныйgeneral committee — генеральный комитет ; президиум
Director General, General Manager — генеральный директор
General Commanding Officer — командующий, командующий группой войск, командир соединения
general headquarters — ставка, главное командование
Синонимический ряд:1. common (adj.) average; common; commonplace; customary; generic; matter-of-course; natural; normal; ordinary; prevailing; prevalent; regular; run-of-the-mill; typic; typical; universal; usual2. diverse (adj.) diverse; diversified; sundry3. indefinite (adj.) ill-defined; imprecise; indefinite; inexact; lax; uncertain; vague4. large (adj.) all-around; all-inclusive; all-round; broad; catholic; comprehending; comprehensive; ecumenical; endless; expansive; extended; extensive; far-reaching; global; inclusive; large; limitless; overall; sweeping; universal; wide-ranging; widespread5. miscellaneous (adj.) miscellaneous; nonspecific; unrestricted; unspecialized6. popular (adj.) democratic; popular7. public (adj.) communal; joint; mutual; popular; public; vulgar8. universal (adj.) generic; universalАнтонимический ряд:definite; exceptional; extraordinary; individual; infrequent; limited; only; particular; rare; remarkable; single; singular; sole; specific; unusual -
19 ring
1. n обруч, ободок; оправа2. n обыкн. спорт. кольца3. n кольцо для спуска4. n кольцо корзины5. n окружность; круг6. n кружок, кругto dance in a ring — танцевать, взявшись за руки
ring mark — корректурный знак, заключённый в кружок
7. n воен. окружение, кольцо8. n цирковая арена9. n ринг; площадка10. n собир. профессиональные игроки на скачках, букмекеры11. n объединение спекулянтов, торговцев, фабрикантов12. n клика, шайка, бандаdrug ring — шайка преступников, сбывающих наркотики
13. n спорт. бокс14. n годовое кольцо древесины15. n тех. фланец, обойма, хомут16. n архит. архивольт17. n тех. обечайка, звено18. n мат. кольцо19. v окружать20. v обводить кружком; очертить круг21. v ставить в кружок22. v надевать кольцо23. v набросить кольцоbolted closing ring — запорное кольцо, стягиваемое болтом
24. v продевать кольцо в носgasket ring — кольцевая прокладка, уплотнительное кольцо
25. v делать кольцевой надрез26. v подниматься или летать кругами, кружить27. v резать кружками, колечками28. n тк. звон; звяканье29. n звонок30. n тк. g31. n звук, звучание32. n отзвук; намёк на33. n подбор колоколовring the bell — позвонить; звонить; звонить в колокол
34. n благовест35. v звенеть; звучать; звонить36. v звучать, казатьсяto ring a bell — напоминать, наводить на мысль, казаться знакомым
37. v звонить; позвонить38. v вызывать звонком39. v бросать со звоном40. v звонить по телефону41. v раздаваться42. v подавать сигналring off — давать отбой, вешать трубку
43. v оглашаться44. v разноситься, распространяться45. v звучать надоедливоtheir praise rang in his ears — от их похвал у него звон стоял в ушах, своими похвалами они ему все уши прожужжали
that plan rings the bell — этот план как раз то, что нужно
Синонимический ряд:1. band (noun) band; bracelet; collar; gang; pack2. boxing (noun) boxing; fisticuffs; prizefighting; pugilism3. cabal (noun) cabal; cartel; junta; league; syndicate4. circle (noun) annulus; arena; circle; circlet; coupling; hoop; link; rink; round5. clique (noun) camarilla; camp; clan; clique; coterie; in-group; mob6. contest (noun) competition; contest7. loop (noun) eye; loop; staple8. party (noun) bloc; coalition; combination; combine; faction; party9. wheel (noun) circuit; wheel10. jingle (verb) bell; bong; chime; echo; jingle; knell; peal; resonate; resound; reverberate; strike; tinkle; toll; vibrate11. summon (verb) announce; call; proclaim; signal; summon; telephone; usher in; usher out12. surround (verb) begird; beset; circle; compass; encircle; enclose; encompass; environ; gird; girdle; hem; loop; rim; round; surround
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